Terms & Conditions

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First Up with RBCxMusic Terms & Conditions 


Royal Bank of Canada (“RBC”) is a long-standing supporter of Canadian youth, and of emerging Canadian artists and creators. Through initiatives such as RBC Future Launch and the RBC Emerging Artists Project, RBC is committed to supporting the next generation of Canadian creatives. 

  • Program Overview 

First Up with RBCxMusic (the “Program”) is intended to support emerging Canadian recording artists across the country through a competition (the “Competition”) commencing on November 1, 2021 and ending on November 15, 2022 (the “Competition Period”) to select up to 20 finalists (“Selected Finalists”) who will participate in RBCxMusic-branded social content, live and pre-recorded performances, media interviews, and promotional opportunities as a part of the Program.  

  • Upcoming Key Dates 
November 1, 2021 @ 9AM EST  November 15, 2021 @ 5PM EST 
  • Eligibility 

To be eligible to participate in the Competition, each participant recording artist (“Recording Artist”) must: 

  • Be a legal resident of Canada  
  • Be the legal age of majority in their province/territory of residence at the time of submitting their Submission (as defined below)  
  • Have an active, public Instagram account 
  • Be in the early stages of their career in their art form, usually within the first few years and therefore self-identify as emerging 
  • Be involved in their creative community 
  • Not have yet been publicly showcased outside of Canada 
  • Demonstrate a commitment to devoting more time to their artistic activity, specifically devoting a significant amount of their time per week to their art 
  • Make a financial commitment to their practice and seek their primary income from their artistic work 
  • How to Make a Submission: 

To enter the Competition, go to RBCxMUSICFirstUp.ca (the “Website”) and follow the on-screen instructions to obtain the official Competition entry form (the “Entry Form”). Fully complete the Entry Form with all required information and signify your agreement that you have read and agree to be legally bound by these Program Terms and Conditions (the “Program Terms”). Once you have fully completed the Entry Form with all required information, follow the on-screen instructions to complete your submission (the “Submission”). To be eligible, your Submission must be submitted and received within the Competition Period. All eligible Submissions submitted and received during the Competition Period will be considered for the First Up opportunity. The Primary Recording Artist (as hereinafter defined) must keep a digital or hard copy of their Submission. If required, Primary Recording Artist must supply the original recording of their Submission for use in connection with the Competition, including (but not limited to) for potential broadcast online or transmission by any digital means. 

If it is discovered by RBC (using any evidence or other information made available to or otherwise discovered by RBC) that any Recording Artist has attempted to: (i) submit more than one (1) Submission during the Competition Period; (ii) use (or attempt to use) multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to participate in or disrupt this Competition; and/or (iii) otherwise engage in activity that, in RBC’s sole determination, is found to disrupt the administration of the Competition or otherwise be in violation of these Program Terms or the spirit of the Competition, then he/she may be disqualified from the Competition in the sole and absolute discretion of RBC. Your Submission may be rejected if (in the sole and absolute discretion of RBC) the Entry Form is not fully completed with all required information and submitted and received during the Competition Period. The Released Parties (defined below) are not responsible for late, lost, misdirected, delayed, incomplete or incompatible Submissions (all of which are void). 

All Submissions are subject to verification at any time and for any reason. RBC reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to RBC – including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Competition; (ii) for the purposes of verifying the eligibility and/or legitimacy of a Submission submitted (or purportedly submitted) for the purposes of this Competition; and/or (iii) for any other reason RBC deems necessary, in its sole and absolute discretion, for the purposes of administering this Competition in accordance with these Program Terms. Failure to provide such proof to the satisfaction of RBC in a timely manner may result in disqualification in the sole and absolute discretion of RBC. 

  • Multiple Recording Artists for a Submission – Requirements: 

If there are multiple Recording Artists who form part of an ensemble, the primary applicant shall also be the primary Recording Artist for that ensemble (“Primary Recording Artist”).Each of the Recording Artists in an ensemble will be required to complete an Entry Form.
By submitting a Submission, the Primary Recording Artist warrants that all Recording Artists that form part of their ensemble have acknowledged and agreed to these Program Terms on the Entry Form.Primary Recording Artist and their ensemble, if applicable, can only submit one (1) Submission during the Competition Period. 

  • Selection Process 

All Submissions will be evaluated against the following criteria: 

  • Commitment to music as a primary income – 30% 
  • Level of activity on Instagram – 10% 
  • Level of professionalism – 20% 
  • Execution quality – 30% 
  • Geographic location – 10% 

The selection process will be conducted in two phases as follows: 

  • Initial Submission: 
  • Upon expiry of the Competition Period, your Submission will be reviewed to ensure all required information has been completed and you meet the minimum eligibility requirements. 


  • Panel Selection: 

A panel of judges to be convened by RBC (the “Panel”) will select the Recording Artists that have been shortlisted from the initial Submission (the “Shortlisted Artists”). All Panel deliberations are completely confidential. 

On or about December 1, 2021, a 3rd party representative of RBC will contact the  Shortlsted Artists  who will be prompted to provide further information that will be assessed in order to identify up to twenty (20) Selected Finalists. This information may include, but is not limited to:  Providing a sightline to Recording Artist plans for the next twelve (12) months including but not limited to recording plans, new music releases, touring plans, links to past media interviews, press kits, and technical riders. 


If a Selected Finalist declines the First Up opportunity, RBC will then approach the next Shortlisted Artist in order of ranking. 

All eligible Selected Finalists, once they have completed all of the requirements set forth in these Program Terms including signing the Artist Agreement, will become the confirmed Selected Finalists and will be announced publicly.  Following this, Selected Finalists will be in direct contact with RBC and their representatives to carry out their obligations as set out in their Artist Agreement and in accordance with the Program Terms. 

  • Participation Requirements 

If a Recording Artist(s) (including their ensemble, if applicable) becomes a Selected Finalist, they will be required to enter into an Artist Agreement with RBC and RBC’s agent that will set out the details of their participation in the Program, including compensation. 

  • Use of Personal Information 

By entering this Competition, you expressly consent to Royal Bank of Canada, its agents and/or representatives, storing, sharing and using the personal information submitted with your Submission only for the purpose of administering the Competition and in accordance with RBC’s privacy policy (available at: http://www.rbc.com/privacysecurity/ca/our-privacy-policy.html).    

  • General: 

RBC and its affiliates and agents, and each of their respective officers, directors, agents, representatives, successors and assigns (collectively, the “Released Parties”) will not be liable for: (i) any failure of the Website during the Competition; (ii) any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; (iii) the failure of any Submission to be received, captured or recorded for any reason, including, but not limited to, technical problems or traffic congestion on the internet or at any website; (iv) any injury or damage to a Recording Artist’s or any other person’s computer or other device related to or resulting from participating in the Competition; and/or (v) any combination of the above. 

The decisions of RBC with respect to all aspects of this Competition are final and binding on all Recording Artists without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Submissions and/or Recording Artists. By participating in this Competition, you are agreeing to be legally bound by the terms and conditions of these Program Terms. ANYONE DETERMINED TO BE IN VIOLATION OF THESE PROGRAM TERMS FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND ABSOLUTE DISCRETION OF RBC AT ANY TIME. 

RBC reserves the right, in its sole and absolute discretion, and without prior notice, to adjust any of these Program Terms including dates and/or timeframes stipulated in these Program Terms, to the extent necessary, for purposes of verifying compliance by any Recording Artist or Submission with these Program Terms, or as a result of any technical or other problems, or in light of any other circumstances which, in the opinion of RBC, in its sole and absolute discretion, affect the proper administration of the Competition as contemplated in these Program Terms, or for any other reason. 

Fees and Expenses 

There are no fees to submit a Submission. Any costs incurred in completing the Submission shall be solely at the expense of the Recording Artists. 


For comments and questions related to these Terms and Conditions or the
content of your Submission, please contact RBCxMusic (rbcxm HYPERLINK “mailto:%20rbcxmusic@rbc.com”u HYPERLINK “mailto:%20rbcxmusic@rbc.com”sic@rbc.com). 

For comments and questions pertaining to technical difficulties related to the Submission portal, please contact Iva Druzic, idruzic@trevorpeter.com